Company Overview
CP Brands Group is a global leader in brand development, licensing, manufacturing, and sales, with a focus on childrenswear, accessories, and home furnishings. Established in 1986, the company—formerly Cutie Pie Baby—has offices in New York and Shanghai and distributes to over 60,000 stores worldwide. Its diverse brand portfolio includes Milkberry, Chickpea, Rugged Bear, and the recently acquired British luxury label Thomas Pink. Known for blending style and function, CP Brands Group creates products tailored to modern lifestyles and is expanding Thomas Pink through new licensing and international growth.
Our Mission
To deliver exceptional, long-term value by concepting, designing, manufacturing, and licensing best-in-class products across every category—from layette to life. We are powered by a legacy of integrity, global expertise, and an unwavering commitment to quality control, innovation, and client-first flexibility.
- Long-term thinking
- Excellent quality control
- Integrity, always
- The most motivated team
- Genuine brand DNA
Our Vision
To be the world’s most trusted and dynamic partner in building and growing brands with clear rhyme and reason—creating meaningful products that meet consumers at every age, stage, and lifestyle. Our ambition: $1B in annual revenue by 2027, powered by deep relationships, fearless thinking, and global excellence.
Our History
The son of driven, dedicated immigrant parents, CP Brands CEO/Founder Eli Yedid’s inherent hunger for opportunity and thinking big doesn’t fall far from the tree. After accompanying his father on a business trip to China to import wholesale products to the U.S. resulted in Yedid closing a multi-million dollar licensing contract with K-Mart, it became clear: the time to scale was now.
Nearly 40 years later, CP Brands has established itself as the premiere global partner for multi-category concepting, designing, manufacturing, and licensing for nearly every demographic.
Leadership Team
At CP Brands Group, we have an experienced, forward-thinking leadership team with a clear vision for the future. Drawing from diverse expertise in apparel and beyond, we bring dynamic perspectives that drive our success. We are dedicated to empowering employees, fostering future talent, and creating an environment where every team member can thrive.
Eli Yedid
Lexie Miedema
Josh Miller
Jeffrey Chrem
Adam Hanan
Julie Jacobs
Careers
Interested in joining our team or learning more about our work? Reach out to us — we’re always looking for passionate talent and new partnerships.
Capabilities
Partner with us from first vision to every subsequent stage of your brand expansion.
Our Portfolio
Our portfolio encompasses diverse brands across men’s, women’s, childrenswear, accessories, and home furnishings, tailored to complement modern lifestyles.
Partner with us
We’re ready to take your brand to the next level. Reach out today.