Company Overview
CP Brands Group is a global leader in brand development, licensing, manufacturing, and sales, with a focus on childrenswear, accessories, and home furnishings. Established in 1986, the company—formerly Cutie Pie Baby—has offices in New York and Shanghai and distributes to over 60,000 stores worldwide. Its diverse brand portfolio includes Milkberry, Chickpea, Rugged Bear, and the recently acquired British luxury label Thomas Pink. Known for blending style and function, CP Brands Group creates products tailored to modern lifestyles and is expanding Thomas Pink through new licensing and international growth.
Our Mission
To deliver exceptional, long-term value by concepting, designing, manufacturing, and licensing best-in-class products across every category—from layette to life. We are powered by a legacy of integrity, global expertise, and an unwavering commitment to quality control, innovation, and client-first flexibility.
- Long-term thinking
- Excellent quality control
- Integrity, always
- The most motivated team
- Genuine brand DNA
Our Vision
To be the world’s most trusted and dynamic partner in building and growing brands with clear rhyme and reason—creating meaningful products that meet consumers at every age, stage, and lifestyle. Our ambition: $1B in annual revenue by 2027, powered by deep relationships, fearless thinking, and global excellence.
Our History
From modest beginnings inthe early 1990s, Eli’s entrepreneurial spirit and vision for opportunity took shape during travels to the Far East with his father, where he learned the fundamentals of global trade and the art of buying and selling.
His drive to think boldly and act strategically propelled the company’s early growth, from cash and carry trade shows to supplying major retailers such as Kmart, and Target stores. Achievements showcased ten folds growth in very short amount of time.
Nearly four decades later, that foundation of ambition and innovation has evolved into a global consumer products powerhouse, supplying state of the art products, designs, and brands.
Leadership Team
At CP Brands Group, we have an experienced, forward-thinking leadership team with a clear vision for the future. Drawing from diverse expertise in apparel and beyond, we bring dynamic perspectives that drive our success. We are dedicated to empowering employees, fostering future talent, and creating an environment where every team member can thrive.
Eli Yedid
Lexie Miedema
Josh Miller
Jeffrey Chrem
Adam Hanan
Julie Jacobs
Careers
Interested in joining our team or learning more about our work? Reach out to us — we’re always looking for passionate talent and new partnerships.
Capabilities
Partner with us from first vision to every subsequent stage of your brand expansion.
Our Portfolio
Our portfolio encompasses diverse brands across men’s, women’s, childrenswear, accessories, and home furnishings, tailored to complement modern lifestyles.
Partner with us
We’re ready to take your brand to the next level. Reach out today.